- Published: 15 May 2016 15 May 2016
PORT COQUITLAM, B,C. -- Dasal Architectural Lighting, an innovator in specification-grade accent and downlighting for residential and commercial applications, premiered its rebranding as Lightheaded Lighting LTD at LIGHTFAIR International 2016 in San Diego.
With the adoption of its new brand, tagline and logo, Lightheaded Lighting simultaneously launched its rebranded website.
Lightheaded provides specification-grade LED directional lighting for the residential and commercial architectural markets. Hospitality, residential, retail and corporate spaces benefit from well-controlled and efficient lighting with a full range of dimming and digital intelligence options.
The new tagline "Obsessed with Light" embodies the company's enduring commitment to quality architectural lighting design and engineering. Lightheaded helps architects, lighting designers, engineers and builders to celebrate spaces using architecturally integrated downlights, cylinders and multiples.
"The Lightheaded brand conveys our overall approach to lighting solutions: a fun-loving company culture singularly dedicated to solving problems in the rapidly evolving architectural lighting industry,” according to Norm David, company founder and president. “Now more than ever, LED downlights and accent lights can integrate better and more intelligently with the physical space, the digital space and the designer's vision. Our growing company will continue to meet clients' needs with quality products and an unwavering commitment to exceeding expectations.”
The website redesign, launched in March, reflects the Lightheaded mission and presents products in a designer-friendly interface. Spec sheets for all products are redesigned and expanded to show options comprehensively and help customers quickly assemble a complete product specification. The Your Project tool lets customers select and organize fixtures with dimming options, assign each a fixture type and "build" a single, consistent and comprehensive project specification and submittal.
"We want both current and potential customers to know that we remain committed to innovation in downlighting and accent lighting, at the forefront of both architectural LED lighting and digital lighting controls in a complex regulatory environment," said Gordon Catherwood, director of sales. "Our new identity expresses that dedication and enthusiasm for great lighting, evolving technologies and the success of every project."
Lightheaded Lighting LTD, formerly Dasal Architectural Lighting, began manufacturing lighting products in 1987. The company engineers and manufactures specification-grade directional lighting for residential and commercial applications. Lightheaded is a privately owned company, headquartered near Vancouver.
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